Fashion Trash Transformations
Fashion Trash Transformations
THE BEGINNINGS OF KAWAII
No, no, you have no idea. It actually IS the beginning of the whole so-called “kawaii culture”. And it started because girls started using mechanical pencils, which provided fine handwriting. After being banished (more precisely, during the 80s), this kind of writing started being used in products like magazines and make-up. And, during this time, icons we usually associate with the whole kawaii industry (like the characters from Sanrio) came to life too.
And what many people don’t realize is that this subculture was born as a way for young girls to express themselves in their own way. And it was also used as something against the adult life and the traditional culture, often seen as dull and boring and oppressive. By embracing cuteness, these young girls (and adult women, after a while) were showing non-conformation with the current standards.
So yep. Kawaii is important, and it all started with cute, simple handwritting a few hearts and cat faces in some girls’ school notebooks <3
NO OK THIS IS SO IMPORTANT!
This is also how the kawaii fashions started! Girls began dressing in cute and off beat styles for themsleves, they were criticized by adult figures telling them “you’ll never find a husband if you dress that way!” to which they began to reply “Good!”
All the japanese subcultures and fashions that evolved out of this became a rebellion to tradition and the starch gender roles and expectations the adults were forcing on the younger generations. As early as the 70s and still to this day you’ll see an emphasis on child-like fashion and themes in more kawaii styles and the dismissal of the male gaze with styles like lolita (a lot of western people assume lolita is somehow sexual due to the name of the fashion, but ask any japanese lolita and they will tell you that men hate the style and find it unattractive which is sometimes a large reason they gravitate towards the style - they can express their femininity and individuality while remaining independent and without the pressure to appeal to men)
Its so so so important to understand the hyper cute and ‘odd’ fashions of Japanese girls carry such a huge message of feminism and reclaiming of their own lives.
so are you telling me that Japan’s punk phase was really the kawaii phase
historically the first designer to pick up on this trend was Vivienne Westwood who created a line of girly clothes for Japan very early allowing girls who could not sew to pick them up, this spread to brands like Angelic Pretty etc
Japan never really did punk, it did kawaii instead, and that evolved into it’s more modern forms which is a much more formalised lolita branding, brand vs home made, then you get EGL, Ouji-lolita, before going into the wilder trends that come and go
but the point is individuality, of wearing what you want, something to this day Westwood champions - she was also responsible for the big shoes and often you’ll see her logo (the orb) repeated on designs more than any other brand in the kawaii range.
I need that third outfit like whoa
Jotaro Saito Designs Part 2
Since people are really digging Saito’s designs, here are some more. I am trying to find the name of the grey haired model, I just love his face. o3o! (Also I want that black women’s kimono like burning)
love the kimono jacket in the last picture
Historical Evolution of Style: Japan, Illustrations c.1868-1908 via The New York Public Library